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Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An, by Kimberly A. Tranter,
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Addressing an emerging course in hospitality management, this one-of-a-kind�book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry.� A final chapter looks at trends and forecasts the future evolution of this important new field.
- Sales Rank: #933283 in Books
- Published on: 2008-01-24
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x .68" w x 6.80" l, 1.00 pounds
- Binding: Paperback
- 352 pages
From the Back Cover
Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field.
Most helpful customer reviews
9 of 10 people found the following review helpful.
Fantastic!
By L. Mockerman
This is the revenue management book that we have all been waiting for! Written in a refreshingly easy-to-read format, this text combines story problems with history, facts, and data, as well as great photography. This is a must-read for anyone interested in revenue management, companies who want a better understanding of how it works, and should be used by every hospitality school. If you have any interest at all in this topic, this is the book for you!
6 of 7 people found the following review helpful.
The text that every hotel student/teacher should read!
By Student
After reading this text, I changed my career path to be revenue management. The book was very exciting to read and easy to understand. I now know more than the revenue manager at my current hotel! A must read for the latest and future trends of revenue with the highest recommendations.
0 of 0 people found the following review helpful.
Good quality and gets the job done
By Amber
Shipped fast, arrived fast and was everything I needed for my class that I purchased it for. So far it's pretty easy to read and the chapters are not super long so I can actually sit down and read one full chapter without stopping in the middle and coming back to it later.
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